Your parking lot is more than just pavement. It is the first impression your business makes and a critical factor in safety, liability, and customer confidence. In this contractor written guide, Joshua Piscitelli of Pro Seal & Paving explains how potholes, cracks, faded striping, and poor signage put businesses in Western New York at risk. Learn how harsh winters accelerate pavement damage, why neglected lots lead to injuries and insurance issues, and how professional paving services protect your property, your customers, and your bottom line.